E-Book No. 1 "The Magic
An immediate, worldwide sensation was created after "The
Magic Story" first made its appearance in 1900 in the original Success
After 1000's of requests for the reprint, a tiny, silver book was published. You may not
be able to find the silver book today, but I have made the story into an e-Book so that
you too may benefit from its powerful message. To download this e-book click here.
E-Book no. 2 "Magic
How To Write So People Buy Now! by Allen Says
Certain Words Are Irresistible! Bulleted Benefit Lists
Create Buyers! Create Action! - Appeal To The Subconscious!
The Rule of White Space! Use Sub-Headlines to Catch Quick Readers! The Strange Power of
Create Mental Movies In The Mind of Your Reader! Educate - Inform & Sell More! Explode
Sales by Increasing Perceived Value! The WIIFM Rule!
The Power of Someone Else "Blowing Your Horn!" Headlines - The Ad For the Ad!
Become The Person You Want To Influence! Simple Words & Short Sentences Make Money!
Create Ideas In The Readers Mind! The Power of Speaking With Authority! Be Dramatic, Bold,
Exciting! --- To download this e-book click here.
E-Book no. 3
Scientific Advertising By Claude C Hopkins
Chapter 01 - How Advertising Laws Are Established.
Chapter 02 - Just Salesmanship.
Chapter 03 - Offer Service.
Chapter 04 - Mail Order Advertising.
Chapter 05 - Headlines.
Chapter 06 - Psychology.
Chapter 07 - Being Specific.
Chapter 08 - Tell Your Full Story.
Chapter 09 - Art In Advertising.
Chapter 10 - Things To Costly.
Chapter 11 - Information.
Chapter 12 - Strategy.
Chapter 13 - Use Of Samples.
Chapter 14 - Getting Distribution.
Chapter 15 - Test Campaign.
Chapter 16 - Leaning On Dealers.
Chapter 17 - Individuality.
Chapter 18 - Negative Advertising.
Chapter 19 - Letter Writing.
Chapter 20 - A Name That Helps.
Chapter 21 - Good Business.
To download this e-book click here.